In the twenty-five years that Greg has been in the fly tackle industry, his career has taken him down many diverse paths. In 1989, he started Sierra Pacific Products which became one of the major wholesale distributors in the fly tackle industry.
Since then he has been able to re-establish a relationship with his first loves, writing and photography that can be now seen in many fly fishing and outdoor magazines such as Fly Fisherman, American Angler, Flyfishing & Tying Journal, Salmon & Steelhead Journal, Northwest and Southwest Fly Fishing magazines, California Fly Fisher, Sierra Heritage and Runner’s World.
His photography has appeared on the covers of California Fly Fisher, Fly Fishing & Tying Journal, and Sierra Heritage.
He also has kept his foot in the door of the fly business, by continuing to develop fly tackle product lines on a consultancy basis for clients in the fly tackle industry. In 2011 his product Insta-Set Indicators was selected by Field & Stream magazine as the best fly tackle accessory of the year!
One of his most recent endeavors has been to develop the California-FlyFishing.com web site which is a portal to California's most popular waters.
As a signature fly tier for Umpqua Feather Merchants, the fly tackle industry’s most prominent fly manufacturer, he has developed fly patterns that can be found in most fly shops around the country.
In December of 2015 Greg’s book “Fly Fisher’s Guide to California” will be published by Wilderness Adventures Press and will be available at most fly shops and book sellers.